The concept of design thinking, once firmly fixed in the product development space, is making its move into other business units across organizations. In an effort to drive innovation in a fast-paced and quickly changing environment, design thinking is moving to the forefront of companies focused on new ideas to shape the future and drive success.
Traditionally, innovation has been a requirement of designers and others in creative roles. However, in order for design thinking to permeate across the business, those who are in tactical or management roles must also participate in strategic dialogue to review what processes have worked in the past while assessing those that need to be abandoned or improved upon. Only when teams openly communicate and collaborate – across titles, departments, and roles – can they generate new insights that allow their projects to move forward.
Three Keys to Design Thinking
In order to scale design thinking across the whole enterprise, organizations must focus on three critical keys:
- Envision the future by creating shared understanding
- Invest in your talent to embed a mindset and a skill set
- Ensure alignment between organizational culture and business objectives
Fostering a work environment where people are encouraged to use imagination, reasoning, and logic to explore new possibilities and solve problems is the future of business.
Learn more about how cultivating a culture of design thinking can improve all aspects of an organization and allow it – and its people – to thrive.
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